Last Updated: July 2026

First Choice Machinery Ltd ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website (www.firstchoicemachinery.co.uk) and use our services.

1. Information We Collect

We only collect personal information that is necessary to provide our services and improve your experience. This includes:

Account & Contact Data: Your name, company name, email address, phone number, and billing/delivery address when you register an account, request a quote, or contact us.
Transactional Data: Details about payments, quotes, purchases, and equipment inquiries.
Technical & Usage Data: IP address, browser type, device information, and how you navigate our website (collected via standard cookies and analytics).

2. How We Use Your Information

We use your personal data to:

Process orders, quotes, and account registrations.
Respond to inquiries and provide customer support.
Send relevant updates, technical information, or marketing communications (which you can opt out of at any time).
Improve our website functionality, security, and user experience.

3. Data Sharing & Third Parties

We never sell, rent, or trade your personal data to third parties for advertising. We may share your data only in the following circumstances:

Service Providers: Trusted third-party partners who help operate our website, process payments, host servers, or deliver orders (all subject to strict data protection standards).
Legal Obligations: If required by law, regulation, or legal process to protect our rights or public safety.

4. Data Security & Retention

Security: We maintain robust physical, electronic, and administrative safeguards to protect your personal information against unauthorized access, loss, or disclosure.
Retention: We retain your personal data for a maximum of 5 years, or only for as long as necessary to fulfill the purposes for which it was collected or to comply with legal requirements.

5. Your Rights & Data Control

Under UK data protection laws, you have the right to:

Access & Review: Request a copy of the personal data we hold about you.
Rectify or Delete: Request that we update, correct, or permanently delete your personal information from our databases.
Withdraw Consent: Opt out of marketing emails or withdraw consent for data processing at any time.

To exercise any of these rights, please contact us at sales@firstchoicemachinery.co.uk.

6. Children's Privacy

Our website and services are intended for commercial use and are not directed at children under the age of 13. We do not knowingly collect personal data from children.

7. Changes to This Policy

We may update this Privacy Policy periodically to reflect operational or legal changes. Any updates will be posted on this page with an updated "Last Updated" date.

8. Contact Us & Governing Law

This Privacy Policy is governed by the laws of the United Kingdom. If you have any questions, concerns, or requests regarding your data, please contact us:

Email: sales@firstchoicemachinery.co.uk
Website: www.firstchoicemachinery.co.uk